Occasionally interchanged, business owner and entrepreneur are two different beasts. Two different mindsets. An entrepreneur concerns him/herself with creating the future; synthesising an enterprise from a concept using their smarts, their ability to impress, motivate and sell. The entrepreneurial mindset is about creating, building, innovating and organising, in the determined hope of overcoming the inherent risks…
I don’t think anyone would argue that success in business requires a high degree of mastery. Mastery over your environment. Your success will be in no small measure dependent on the dimensions and extent of your mastery. The Free Online Dictionary defines mastery as “full command or understanding of a…
By Evan Rubenstein Of the myriad issues faced by business owners, the job of sales manager is the one that most think they have under control, where in fact this can be very far from the truth. Depending on your business and the type of selling required, this could be…
By Evan Rubenstein Everyone (well almost everyone) in business nowadays has a website, and everyone wants more people to come to their website and give them more business. Right or right? Not that long ago, the recipe was simple; launch a websites, throw in a meagre ration of mediocre content, add as…
In Economics, Opportunity Cost is defined as the cost of an opportunity forgone. It is about choices and is a basic lesson in Economics 101. You may dismiss this as you might not view yourself as a student of economics, but in most small businesses today, Opportunity Cost is usually…
Hiring well is a tough gig. Let’s face it, even the best make mistakes. It’s challenging and time consuming. But finally it’s over and the new person starts. But what happens when you realise that you have made a mistake and hired a dud? How long should you take to…
Staff engagement is the starting point of productivity; a perennial SME business owner complaint. Many of the business owners I speak to expect productivity to happen either by edict or by magic – as if it’s got little or nothing to do with them. Well here’s a news flash: if…
