Many people have a love-hate relationship with networking. We know we ought to do it, but its time consuming, a pain and wins seem rare. If that sounds like you, you’re probably a networking novice; unfamiliar with the finer points and techniques that can make networking a rewarding and profitable exercise….
Everyone who has done it, knows that success lies at the end of a series of business lessons and learnings; some easy some hard. If one were to analyse these lessons, you would likely find that most business owners will have made many of the same mistakes. Most could have…
Whenever a selling opportunity arises, whether face-to-face or online, there is a critical moment of truth… It’s at this moment that your value proposition needs to score a bullseye in relation to your potential customer. This is arguably the most important instant in your sales process – the first red-light-green-light…
By Evan Rubenstein Everyone (well almost everyone) in business nowadays has a website, and everyone wants more people to come to their website and give them more business. Right or right? Not that long ago, the recipe was simple; launch a websites, throw in a meagre ration of mediocre content, add as…
By Evan Rubenstein Clever marketers understand that every new customer costs money, and one sure way to diminish that cost is to get referrals for new customers from existing customers – at virtually no cost. Contemplate this: If every customers introduced you to only two more customers, how long would…
The vast majority of businesses usually use somewhat arbitrary means to determine their marketing budget, such as a certain percentage of sales. Many business books and educational institutions teach methods like this. In fact, there is a far better, more rational, accurate and deterministic way to do this. It all…
