The term “Discounting” in its common usage, refers to a mechanism used typically to stimulate business. It is commonly used, but generally poorly understood. Understanding how discounting works at a financial level is key to using this successfully as a tactic for stimulating business. Simply discounting prices without proper thought…
Business Growth in a Nutshell By Evan Rubenstein Nowadays, businesses in all fields face unprecedented levels of competition. A business without a growth strategy will find itself falling further and further behind simply because of increasing levels of competition. So what does one need to have a business growth strategy?…
Amongst small business owners, mastering the essential business finance concepts is a perennial issue. What is in fact relatively straight forward, is perceived to be very complicated and the domain of accounting experts only. The instrument panel of business is its finances. Ever tried to drive a car without instruments?…
By Evan Rubenstein Clever marketers understand that every new customer costs money, and one sure way to diminish that cost is to get referrals for new customers from existing customers – at virtually no cost. Contemplate this: If every customers introduced you to only two more customers, how long would…
By Evan Rubenstein There is a widely propagated mantra in lead generation circles, that cold calling has passed its use-by date and is no longer of any use. In fact there are those that would argue that the same is true for a number of other more traditional marketing strategies…
The vast majority of businesses usually use somewhat arbitrary means to determine their marketing budget, such as a certain percentage of sales. Many business books and educational institutions teach methods like this. In fact, there is a far better, more rational, accurate and deterministic way to do this. It all…
