The key driver of business growth, Customer Acquisition Strategy, if not handled strategically can waste a lot of time and money and set your growth plans back substantially.
Customer Acquisition Strategy involves accurately targeting of the market through the use of an optimum mix of media and engagement tools against the understanding of the customer journey.
In order to be successful at this, a business needs to have developed clear positions on:
- Value proposition and customer promise
- Market segmentation, differentiation and targeting
- Digital strategy development
- Inbound marketing
- Outbound marketing
- Customer conversion
- Customer acquisition resources
- Customer onboarding
- Customer lifetime value
- The management requirements
All of these topics need to be blended into a set of strong operational systems, that can deliver new customers on a predictable and sustainable basis. In additional, ones approach has to be able to scale with the growth requirements of the business.