By Evan Rubenstein You've heard of the Four P's of Marketing - classic stuff. For Trade Shows, Exhibitions and Events, there are another Four P's you should be working through...
Read MoreBy Evan Rubenstein Clever marketers understand that every new customer costs money, and one sure way to diminish that cost is to get referrals for new customers from existing customers – at virtually no cost. Contemplate this: If every customers introduced you to only two more customers, how long would…
By Evan Rubenstein There is a widely propagated mantra in lead generation circles, that cold calling has passed its use-by date and is no longer of any use. In fact there are those that would argue that the same is true for a number of other more traditional marketing strategies…
The vast majority of businesses usually use somewhat arbitrary means to determine their marketing budget, such as a certain percentage of sales. Many business books and educational institutions teach methods like this. In fact, there is a far better, more rational, accurate and deterministic way to do this. It all…
